Stop drowning in fragmented spreadsheets and manual exports. I transform your raw data from Google Search Console, GA4, and Google Ads into automated, interactive Looker Studio dashboards — so you always know exactly where to focus your SEO effort next.
Agency owners and marketing managers across Kerala and India manage multiple clients, platforms, and data sources every day. The result is reporting fatigue, missed insights, and decisions made on stale data. A well-built Google Data Studio report eliminates all three problems at once.
Every service is delivered as a working, shareable Looker Studio report or a complete backend data pipeline — not a slide deck or a static screenshot.
I build bespoke Google Data Studio reports for agencies and in-house SEO teams that consolidate Google Search Console, GA4, and Google Ads into a single live view. Every dashboard is fully white-labelled — your agency's logo, brand colours, and custom domain — so you can present it directly to clients as your own reporting product.
A beautiful dashboard is only as reliable as the data feeding it. I handle the full backend — Google Analytics 4 property configuration, Google Tag Manager container setup, server-side tracking implementation, and custom event schema design — before a single chart is built.
For businesses in Kozhikode, Kochi, Thrissur, and across Kerala, local search visibility requires a different kind of reporting. I build dedicated Local SEO dashboards in Looker Studio that track Google Business Profile impressions, map pack visibility, call and direction click events, and keyword performance for Malayalam and bilingual search queries.
For Shopify, WooCommerce, and custom e-commerce stores across India, UAE, and Qatar, I build unified performance dashboards that blend advertising spend from Google Ads and Meta Ads with revenue and conversion data from GA4. The result is a single ROAS view across all channels — updated daily, filterable by campaign, product category, and date range.
I have built a complete free SEO reporting stack using only Google Search Console, Google Sheets, Google Apps Script, and Looker Studio — including the Long-Tail Query Analyzer, SEO Indexing and Visibility Gap Report, and SEO URL Length Audit Report. All publicly available and fully documented for replication.
As an SEO & Digital Marketing Trainer at Brains Cyber Solution, Adrex Media School, and Entri App, I have trained over 500 students in SEO, Google Analytics, and Looker Studio reporting since 2023. Training covers everything from GSC basics to building advanced custom dashboards in Google Data Studio, tailored to the Kerala and India market.
Every engagement follows the same structured four-step process — ensuring the final deliverable is accurate, maintainable, and genuinely useful from day one.
I audit your existing tracking setup — GA4 property, GSC coverage, Tag Manager container, and third-party tools — to identify gaps and data quality issues before any dashboard is built.
I design the data architecture — which connectors to use, how sources will be blended, what calculated fields are needed, and how the dashboard hierarchy should be structured for the specific audience.
I build the full Looker Studio report — calculated fields, blended sources, chart configuration, filter controls, and brand styling — tested against live data before delivery.
I set up automated data refresh schedules and alert thresholds, and provide a full walkthrough so your team can use the report independently from day one.
These are not screenshots. Each is a fully functional, live Looker Studio dashboard. Connect your own Google Search Console data and use it immediately — free, no signup required.
Filters your entire GSC keyword dataset by search intent — what, how, why, best, vs — in one click. A custom Word Count field surfaces 10+ word queries for voice search and AI Overview targeting.
Auto-fetches every URL from your sitemap via Apps Script, then blends with live GSC data via Left Join. Any sitemap URL with no GSC impressions is flagged as null — your immediate list of unindexed or invisible pages.
Calculates the character count of every indexed URL using a custom LEN() calculated field, classifies each as Optimal / Good / Needs Review / Critical, flags stop words, and shows live impressions.
Every tool below is one I use in active client work — not a certification collected for a CV.
Primary dashboard and reporting tool
Event tracking and conversion data
Keyword, impression, and indexing data
Performance measurement & custom reporting
Event and conversion tracking setup
Staging layer and Apps Script automation
E-commerce SEO and sitemap integration
Schema, technical SEO, and reporting embeds
I am Sanoop Balan — a digital marketing strategist and Google Data Studio specialist based in Kozhikode, Kerala, with over ten years of hands-on experience in SEO, analytics, and data reporting. I hold an MCA degree and am affiliated with Brains Cyber Solution, Adrex Media School, and Entri App.
My client work spans local Kerala-based businesses and international e-commerce brands in the UAE and Qatar. I believe the best SEO reporting is the kind that does not require a paid subscription to exist.
Academic foundation in data systems and technology architecture
Verified proficiency in GA4 configuration and reporting
Certified in inbound marketing and content strategy
SEO, PPC, and Looker Studio training across Kerala
Mentoring students in digital marketing across India
The Long-Tail Query Analyzer report completely changed how our agency approaches keyword research. We connected our client's Search Console in under five minutes and immediately identified 23 near-miss keywords.
Sanoop built us a custom Looker Studio dashboard for our e-commerce store in Qatar that blends GSC, Google Ads, and Shopify sales data. Now the whole team uses one link and the data is always current.
Sanoop's approach of building real reports from live GSC data — not hypothetical examples — meant I could apply everything immediately at my internship.
Looker is Google's enterprise-grade business intelligence platform for large organisations. Looker Studio (formerly Google Data Studio) is the free, browser-based data visualisation front-end that connects directly to GSC, GA4, and Google Ads.
No. Looker Studio itself is free, and the native connectors for Google Search Console, GA4, and Google Ads are all included at no cost. I build reports exclusively on Google's free data infrastructure.
White-label reporting means building a dashboard that carries your agency's branding — logo, colours, and fonts — instead of Google's default interface, so clients see it as your proprietary product.
Whether you need a single GSC report, a full agency reporting stack, or SEO training for your team in Kerala — the first step is a free 30-minute data audit.
I respond to every enquiry personally. You can expect a reply within 24 hours on working days. For faster response, WhatsApp is the best way to reach me.
Please remember that in most cases my responses will not be immediate. I do my best to respond within 24 hours. Based in Kozhikode, Kerala — working globally.