The crucial GA4 metric representing the percentage of sessions that were deemed active (meaning they lasted 10+ seconds, featured 2+ page views, or successfully triggered a conversion event).
Tip from Sanoop: Don't get distracted by vanity metrics. Track how Engagement Rate impacts actual leads and organic revenue conversion.
"...when reviewing client sites, we look closely at how Engagement Rate is integrated. Many brands still ignore these fundamentals, leading to lost organic opportunities..."
Read on the blog →A practical walkthrough of configuring structured schema, visual elements, and crawl configurations for local businesses in Kerala.
Read on the blog →