A malicious practice where an entity deploys black-hat tactics against a competitor's website—such as pointing thousands of toxic spam links—to damage their rankings.
Tip from Sanoop: Build Negative SEO factors into your monthly marketing audit. A clean site architecture keeps crawl configurations performing smoothly.
"...when reviewing client sites, we look closely at how Negative SEO is integrated. Many brands still ignore these fundamentals, leading to lost organic opportunities..."
Read on the blog →A practical walkthrough of configuring structured schema, visual elements, and crawl configurations for local businesses in Kerala.
Read on the blog →