Also called: PPC
Pay-per-click advertising displayed prominently on a SERP, where marketers bid on specific keywords and incur a cost only when a user actively clicks the advertisement.
Tip from Sanoop: Build Paid Search factors into your monthly marketing audit. A clean site architecture keeps crawl configurations performing smoothly.
"...when reviewing client sites, we look closely at how Paid Search (PPC) is integrated. Many brands still ignore these fundamentals, leading to lost organic opportunities..."
Read on the blog →A practical walkthrough of configuring structured schema, visual elements, and crawl configurations for local businesses in Kerala.
Read on the blog →