Also called: Robots Exclusion Protocol
Robots.txt is a text file uploaded to your website's root directory that instructs search engine crawlers which directories or individual pages they are allowed or disallowed to visit. It is the primary tool for managing bot traffic and crawl budget.
Tip from Sanoop: Robots.txt stops bots from crawling, but it does NOT guarantee a page won't appear in Google index. If a blocked page has high-quality backlinks, it can still rank. Use a 'noindex' meta tag to prevent indexing.
"...when reviewing client sites, we look closely at how Robots.txt is integrated. Many brands still ignore these fundamentals, leading to lost organic opportunities..."
Read on the blog →A practical walkthrough of configuring structured schema, visual elements, and crawl configurations for local businesses in Kerala.
Read on the blog →