Also called: Schema Markup
Structured data is a standardized format (usually JSON-LD) added to web pages to provide search engines with explicit clues about the meaning of the content. Implementing schema markup helps search engines parse context and displays rich snippet search results like stars, prices, or event dates.
Tip from Sanoop: Always test your schema markup with Google's Rich Results Test tool. Validating your schema before deploying prevents warnings in Google Search Console.
"...when reviewing client sites, we look closely at how Structured Data is integrated. Many brands still ignore these fundamentals, leading to lost organic opportunities..."
Read on the blog →A practical walkthrough of configuring structured schema, visual elements, and crawl configurations for local businesses in Kerala.
Read on the blog →