Also called: rel='canonical'
A canonical URL is an HTML link element with the attribute rel='canonical' that tells search engines which version of a page is the authoritative or master copy. This prevents duplicate content issues arising from parameter URLs, print versions, or multiple URLs serving the same content.
Tip from Sanoop: Always implement self-referencing canonical tags on your primary pages. This guarantees Google knows which URL is the main one, even if UTM tracking parameters or HTTP/HTTPS variants are accessed.
"...when reviewing client sites, we look closely at how Canonical URL is integrated. Many brands still ignore these fundamentals, leading to lost organic opportunities..."
Read on the blog →A practical walkthrough of configuring structured schema, visual elements, and crawl configurations for local businesses in Kerala.
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