Also called: UR
A granular proprietary metric developed by Ahrefs (measured 1-100) assessing the specific backlink strength and link profile of an individual, isolated webpage rather than the root domain.
Tip from Sanoop: Focus on high-context citations rather than link quantity. A single editorial link for URL Rating carries far more trust.
"...when reviewing client sites, we look closely at how URL Rating (UR) is integrated. Many brands still ignore these fundamentals, leading to lost organic opportunities..."
Read on the blog →A practical walkthrough of configuring structured schema, visual elements, and crawl configurations for local businesses in Kerala.
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