What is Google Search Console Google Search Console is a free tool from Google that helps website owners monitor and improve their site’s performance in Google Search results. It provides essential insights into how Google crawls, indexes, and ranks your pages, while alerting you to technical issues, security problems, and optimization opportunities. Whether you’re tracking which keywords bring visitors to your site, fixing indexing errors, or measuring your Core Web Vitals, Search Console gives you direct data from Google about your website’s search presence and performance. why should a website use Google Search Console ? Google Search Console helps you understand how your website performs in Google Search and identifies problems that could hurt your visibility. It shows you which keywords bring visitors to your site, alerts you to technical errors that prevent pages from being indexed, and notifies you of security issues. Without it, you won’t know if Google is properly crawling your site or why your pages aren’t ranking. It’s free and essential for anyone who wants their website to be found through search. Setting up Google Search Console Link your site with Google Search Console and take full control of how your website performs on Google Search. In this guide, I’ll walk you step by step through the correct way to connect Google Search Console with your website—covering all verification methods (DNS record, HTML file upload, HTML meta tag, Google Analytics, and Google Tag Manager). You’ll learn how to track search performance, identify indexing and coverage issues, submit sitemaps, and uncover valuable keyword insights to improve visibility. Top 10 Features of Google Search Console 1.Insights In today’s content-driven world, publishing a blog or launching a landing page is only half the work. The real challenge lies in understanding how that content performs—how users discover it, what drives engagement, and where opportunities for improvement exist. This is where Google Search Console Insights comes in, offering a clear, data-driven view that connects your content directly to its real-world performance. By combining search data and user behavior signals, it helps you move beyond publishing and toward optimizing content based on evidence, not guesswork. 2.Performance Report Analyzes search traffic to identify which queries drive impressions, clicks, click-through rates (CTR), and average search position. It helps understand how users discover your site through Google Search and which keywords generate visibility versus actual engagement. By comparing impressions and CTR, you can spot underperforming queries that need better titles or meta descriptions. Tracking average position over time also reveals ranking trends and the impact of SEO changes or algorithm updates. 3.URL Inspection Tool It provides detailed crawl, index, and serving information about specific pages, allowing users to request indexing for new or updated content. It shows whether a URL is currently indexed by Google or not. The tool also helps identify issues like crawl errors, noindex tags, or mobile usability problems. This makes it useful for quickly checking if Google can properly access and display a page. 4.Sitemap Enables submission of XML sitemaps to help Google find and crawl site content more effectively. It tells Google which pages on your website are important and should be indexed. You can see how many URLs were discovered, indexed, or skipped by Google. This helps identify missing pages, errors, or issues that may prevent content from appearing in search results. 5.Core Web Vitals & Mobile Usability Identify user experience issues—such as slow loading, poor interactivity, layout shifts, and mobile-friendly errors—that directly impact SEO performance and search rankings. These reports help prioritize fixes that improve both usability and visibility in Google Search. This data is available inside Google Search Console and is based largely on real user experience signals.This data is reported directly inside Google Search Console, based on actual user experience (field data), not just lab tests. 6.Removals Tool Used to temporarily hide pages, images, or entire directories from Google Search results. This tool is available under the Indexing section in Google Search Console and is mainly intended for urgent situations, such as removing sensitive or outdated content. Removals are temporary and do not permanently delete content from Google’s index. 7.Search queries One of the most helpful parts of Google Search Console is understanding how users find your website on Google. It shows you the exact search terms (queries) people type into Google and tells you how often your site appears in search results for those searches. 8.Links Links are one of the top SEO factors for growing your organic rankings. Monitoring your website links is important, whether the link is internal or external. With GSC, you can do this easily. You’ll see a report on your site’s link profile by clicking on’ Links’ in the left column. You can see all the external backlinks, internal links, top linking sites, and top linking text from here. This allows you to see whether any backlinks align with your SEO strategy. 9.Clicks and Impressions You’ll likely spend most of your time in the Performance section of Google Search Console, as it gives a clear overview of how your site performs in Google Search. Along with queries and page data, it shows key performance metrics. The Performance report includes a chart displaying total clicks and impressions over a selected period, as well as your site’s average CTR and average search position.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. 10.Manual Actions If your site’s rankings drop suddenly, it may be due to Google taking action for guideline violations, often related to search manipulation. Google uses algorithmic and manual penalties, but only manual actions appear in Google Search Console. You can check them under Security & Manual Actions > Manual actions. A green checkmark means your site has no manual penalties.

Digital marketing has evolved far beyond managing keywords and backlinks. Modern SEO is driven by data, user behavior, and technical precision. In this landscape, technical flexibility is no longer optional. Why should an SEO learn Google Tag Manager? Because it enables SEOs to control tracking, measurement, and optimization without being blocked by slow development cycles, turning them from passive observers into proactive strategists. What Is Google Tag Manager for SEO? Google Tag Manager is a tag management system that allows SEOs to deploy and manage tracking codes, called tags, without directly editing a website’s source code. For SEO professionals, this means faster implementation of analytics, event tracking, and testing, all from a single interface. Instead of waiting for developers to add or modify scripts, SEOs can handle most tracking requirements independently while maintaining a clean and controlled setup. When you combine a clean site structure with a properly set up XML sitemap, GTM-based tracking works better for SEO analysis. Benefits of Google Tag Manager for SEO One of the biggest benefits of Google Tag Manager for SEO is the removal of the developer bottleneck. Traditionally, even minor tracking changes required developer involvement, often delaying experiments and insights. GTM acts as a middle layer, allowing SEOs to add, edit, or pause tags without touching core website files. It also centralizes tag management. Rather than searching through scattered scripts across multiple pages, all tags live in one dashboard. GTM’s Preview and Debug mode further reduces risk by allowing SEOs to test changes safely before publishing them live. How Google Tag Manager Helps SEO Tracking Understanding real user behavior is critical for SEO success. How Google Tag Manager helps SEO is by enabling advanced event tracking that standard analytics setups often miss. While analytics tools track page views by default, GTM can measure interactions such as button clicks, form submissions, scroll depth, and video engagement. Event data collected through GTM can be compared with performance reports in Google Search Console. This helps us understand organic behavior more clearly. For example, scroll tracking can reveal whether users actually consume content or abandon it early. This behavioral data helps SEOs refine content, improve engagement, and focus optimization efforts on elements that drive conversions and business results. These insights are more useful when combined with strong keyword data from trustworthy keyword research tools. Improving Performance with GTM for SEO Site speed and Core Web Vitals are direct ranking factors. Using GTM for SEO can support performance optimization through asynchronous loading. GTM scripts load without blocking critical page elements, helping pages render faster and improving user experience. Advanced SEOs also use GTM to optimize interaction metrics such as Interaction to Next Paint (INP). By delaying non-essential tracking until after user interactions render visually, SEOs can maintain responsiveness while still collecting valuable data in the background. Importance of Google Tag Manager in Modern SEO The importance of Google Tag Manager in SEO goes beyond tracking. GTM can act as a supplementary optimization layer for technical SEO when used carefully and responsibly These implementations should always support broader internal linking for SEO and follow best practices for site structure to avoid crawl and indexing issues. It is commonly used to: Add structured data using JSON-LD to enhance search appearance with rich results Manage canonical tags in complex URL environments to reduce duplicate content issues Apply noindex directives in specific scenarios when immediate control is required While server-side or HTML-level implementations remain the preferred long-term solution, Google Tag Manager can provide flexible and temporary solutions when direct access is limited. Google has also confirmed that many JavaScript-based changes are processed reliably by modern crawlers. Conclusion Google Tag Manager is no longer just an analytics support tool. It is a core component of modern SEO execution. It empowers SEOs to implement accurate tracking, improve site performance, and manage technical elements with speed and precision. By reducing dependency on developers and enabling safer experimentation, GTM helps SEOs move beyond rankings alone and focus on measurable impact, visibility, and growth.