Most probably you heard about Google Search Console or GSC in your SEO Journey? Basically GSC is a free tool released by Google to Track and analyze your website user behavior in Google SERP. So, If you are looking on how to verify your site ownership using GSC in easy methods, Don’t worry I will be explaining about different ownership verifications available on GSC in this blog. Before that let me tell you what ownership verification is. GSC Site Verification is nothing but telling Google that you have full access to the domain and you are the authorized person to claim the Google Search Console Account. So now let’s talk about why Ownership verification is important for your SEO Activities. Why is Ownership Verification Important? As you know, While doing Search Engine Optimization for your website you have to analyze how your site is performing in Google SERP results. GSC helps site owners to analyse the interaction rate and impressions gained from google. Therefore it is always important to verify the ownership in GSC or else you will be missing some valuable insights about your site which will then help you to plan SEO strategies in future Step-by-Step Guide to Verify Site Ownership: Step 1: Access Google Search Console Go to Google Search console by entering the name in google search, Upon clicking you will be asked to Sign in to your Google account or create a new one if you don’t have an existing one. Navigate to Google Search Console and select “Add Property” to begin the verification process. On a general note, Properties is a search console term for identifying which website is connected and it represents a website’s data Step 2: Select Property Type Once you login you can see multiple options in property. Domain and URL prefix are the two types of properties available to get your website verified. Each property type has its own pros and cons, for example if you select the domain property every subdomain created within the domain will be automatically added to the newly created property where it is not possible in URL Prefix property where the exact URL will only be tracked. Step 3: Choose Verification Method Select the website you want to verify ownership for or add a new property if it’s not already listed. Then, choose one of the available verification methods recommended for your site. Options include HTML file upload, HTML tag, domain name provider, or Google Analytics verification. Step 4: Implement Verification Method Follow the instructions provided by Google for your chosen verification method. This may involve uploading a specific HTML file to your website’s root directory, adding a meta tag to your site’s homepage, or verifying through your domain name provider or Google Analytics account. Step 5: Verify Ownership Once you’ve implemented the verification method, return to Google Search Console and click the “Verify” button. Google will verify the presence and validity of the verification token or code. If successful, you’ll receive confirmation that your site ownership has been verified. It is always better to use Multiple Verification Methods which will help you to enhance the security of your website and a smooth flow of your data, if any of the verification fails due to any unforeseen issues like theme modification or any changes in your website code How to Verify Child Properties When you verify ownership of a parent property, any child properties you add will be automatically verified using the same method. This streamlines the verification process for subdomains or specific paths within your website. Which means if you verify examples.com using GSC, the subdomains  like blog.example.com will be automatically verified and start recording the data in your verified property Once you are verified, the Verification remains valid as long as the Search Console can confirm the presence and validity of your verification token using any of the methods explained above By implementing site ownership verification in Google Search Console, you can unlock a large set of actionable insights to optimize your website’s performance and improve the visibility in search results

When I started my Journey in Search Engine Optimization the name Google Analytics was familiar to me where GA is considered as a part of any SEO Experts daily seo activities from tracking the number of visitors, analysing the page performance, The country where most of the visitors are coming from, Bounce rate and Exit information which are used to analyse the performance of our website, and so on. When I started my SEO career in early 2017 only Google Analytics was familiar. When I first heard about GTM aka Google Tag Manager, It was a bit confusing for me. I had no idea that GTM is considered as one of the best and Top most tools with respect to SEO Activities and especially for using third party tracking tools. So I’m writing this blog for beginners, those who wonder what is the difference between GTM and GA 4 and to solve the mystery by explaining the uses of each tool.  What is Google Analytics 4? Before we dive into Google Tag Manager, Let me explain what Google Analytics 4 is, and why it is used. Google Analytics is categorized into a web analytics tool released by Google to Help webmasters to analyze the traffic flow on their website. This is a free tool released by Google and GA 4 stands for Google Analytics 4 where 4 denotes the Version of the tool. Earlier the tool was known by the name Universal Analytics or UA and after a decade of the release of UA, Google released a latest version of Universal Analytics and completely changed the dashboard of the Tool and named it as Google Analytics 4. So basically GA 4 is termed as analysis tools to track and monitor the visitor’s details including, Location, device, pages they visited. And there are many more dimensions and metrics that can be analyzed using GA 4 but I’m not going deep on the different options available in GA 4, But we will be discussing each dimension and metrics in detail in the upcoming blogs. What is Google Tag Manager Google Tag Manager is also a free tool released by Google that will allow you to add any kind of third party code without altering the original code of the website, thus allowing anyone with less experience with programming language or coding can implement code related tracking tools without affecting the website Code. GTM is mainly used for conversion tracking for Google Ads and for creating custom Events on GA 4 to track and measure different events in your websites. In other words GTM lets you manage Java Scripts tracking codes on your website. Like Google Analytics before using GTM you have to manually install a tracking code into your website. 

Here, I’m discussing about few Interview questions based on Google Search Console. I have prepared 20 Basic Interview questions related to GSC. I have tried to make the answer in a very short way, Thus it will help you to easily remember and understand the concepts of the SEO Tool. The list of keyword will help you crack questions related to Search Console and is focused mainly for beginners. Question 1: What is Search Console Ans: Search Console is a free tool provided by Google that helps website owners monitor and optimize how their site performs in Google Search results. Question 2: What are the uses of Search Console Ans: Search Console helps you understand how Google sees your site, diagnose issues, and optimises your site’s visibility in search results, Can track and analyse clicks, Impressions, Average CTR and Keyword Ranking Positions. Question 3: How to Configure Search console for a website ( any method is okay ) Ans: Go to Google Search Console website and sign in with your Google account. Add your website by entering the URL.Verify ownership of the website using one of the provided methods Question 4: What are Properties in Search Console Ans: Properties in Search Console refer to individual websites or apps that you add and manage within the tool. Question 5: What are clicks Ans: Performance data (clicks, impressions, CTR), Index coverage (pages indexed by Google) Question 6: What all types of information about the website can be found on GSC Ans: Performance data (clicks, impressions, CTR), Index coverage (pages indexed by Google). Question 7: Is it possible to check each pages clicks and Impression if yes, Explain how it is done​ Ans: Yes, you can check clicks and impressions for individual pages within your website using the Performance report in Search Console. Question 8: How Clicks are Calculated Ans: Clicks are counted each time a user clicks on a link to your website from Google Search results.. Question 9: How to add a Sitemap Ans: Go to your property in the Search Console. Click on “Sitemaps” under the Index menu. Question 10: What is the extension of the sitemap created for search console Ans:  XML- Extensible Markup Language. Question 11: How to create a sitemap ( any method ) Ans: You can create a sitemap manually or by using online tools or plugins. Most Common tool for creating a sitemap is https://www.xml-sitemaps.com/ Question 12: How to add a user to a search console Ans: Open the property in Search Console. Open the Users and permissions page in property settings (Settings. > Users and permissions). This page is visible only if you’re a property owner. Click Add user. Enter the Google Account name (email) of the new user.. Question 6: What all types of information about the website can be found on GSC Ans: Performance data (clicks, impressions, CTR), Index coverage (pages indexed by Google). Question 13: How to check whether a URL is Indexed or Not using Search Console Ans: Log in to your Google Search Console account. Select your website from the list of properties. Click on the “Indexing” tab on the left-hand menu. Select “Pages” in the Index section. Second Method: Go to the URL Inspection tool in Search Console.Enter the URL you want to check.The tool will tell you whether the URL is indexed or not. Question 14: What is the difference between clicks and Impression Ans: Clicks: The number of times users clicked on your website’s link in Google Search results. Impressions: The number of times your website’s link appeared in Google Search results. Question 15: How CTR is calculated in GSC​ Ans: Click-through rate (CTR) in GSC is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100 to get a percentage. Question 16: How to remove a url from Google SERP using Search Console Ans: Go to the Removals tool in Search Console. Enter the URL you want to remove.Choose the appropriate removal option (temporary or permanents. Question 17: What is a 404 Error? Ans: A 404 error occurs when a web page is not found by the server, typically due to the page being deleted or moved without a proper redirect. Question 18: What is meant by Crawled – currently not indexed? Ans: Crawled – currently not indexed” means Google has discovered the page but has chosen not to include it in the index for various reasons.. Question 19: What is Page Redirection Ans: Page redirection is a technique used to automatically send visitors from one URL to another. It’s commonly used when a page has been moved permanently or temporarily Question 20: How to Index a page Manually using GSC Ans: Ans: Go to the URL Inspection tool in Search Console. Enter the URL you want to index.Click on “Request indexing”.

As you already know YouTube is the world’s premier video-sharing and education platform, where youtube offers a wealth of data to help you get any kind of information in a matter of seconds. And today  I will be explaining about one of the most insightful tools provided by YouTube is its Analytics section, a treasure world of data that allows creators like you to dive deep into the demographics, like Gender, Location, Age of your audience, including the countries from which your subscribers are from. In this blog, we will be discussing YouTube Geographical Data and how to identify from which area of the world your subscribers are from. For YouTubers, knowing their audience is not just a numbers game; it’s a strategic asset which will help you to concentrate more on the content planning of your videos which will then help to custom tailor your content, posting schedules, and even their engagement strategies like how frequently they are viewing and which day or month is best to publish the content, Whether you’re a seasoned YouTuber or just starting, using these kind of analytic data can significantly improve your channel quality, reach and ultimately gaining subscribers Let’s check the steps to analyse where your YouTube subscribers are from, using YTube Analytics. I will also delve into how this data can be used for your future video creation and audience engagement strategy. So, if you’re aiming to customise your content for a specific audience or just want to know the audience reach in different areas just for knowledge. Let’s take a look at it. Step-by-Step Guide to Finding Your Subscriber Geography on YouTube Step 1: Access Your YouTube Studio Log in to your YouTube channel and navigate to YouTube Studio. Step 2: Explore the Analytics Section From the dashboard, select the ‘Analytics’ option, in the left side pane of the YouTube Dashboard.  Step 3: Go To advanced Mode Option in the top Corner of the screen. ​ In the Analytics section, locate and click on the ‘Advanced Mode’ option at the top corner of the screen. Step 4: Select the Subscriber Filter​ Once you enter the advance mode dash board, Type in the dashboard “subscriber” and filter the data as you can see the below dashboard. use the search function to type in “subscriber” and apply the filter.  Step 5: Select the Geography Metric​ In the menu bar, choose ‘Geography’ to view data related to the geographical distribution of your subscribers. Step 6: Enhance Your Insights with Secondary Metrics (Optional) Add a secondary metric if you wish to dig deeper into the data and gain more and detailed insights into your subscriber base Conclusion By following these steps, you can gain valuable insights into the geographical distribution of your YouTube subscribers. This information is crucial for tailoring your content strategy, scheduling posts to match different time zones, and understanding the global reach of your channel. Utilize these insights to refine your content creation. If you are looking for an expert to manage your YouTube channel you can contact me using the below button. As an SEO Expert in Kerala, I can help you organically to grow your business on Google and YouTube as I’m holding a 8+ Years of Experience in Digital Marketing including YouTube

Navigating through Google Analytics 4 (GA4) can sometimes be challenging, especially when you’re looking to track full page URLs for a comprehensive analysis of your website’s pages. By default, GA4 shows only the page path, limiting the depth of your reports. This blog post will guide you through a simple process to view complete page URLs in GA4. Understanding GA4’s Default Reporting Limitations GA4 typically displays only the last portion of the URL in its default reports. This limitation can hinder a detailed analysis of your website’s performance, as understanding the full URL is crucial for a comprehensive understanding of user behavior and site traffic. Step-by-Step Guide to Accessing Full Page URLs in GA4 Step 1: Select a Blank Exploration.​ To begin, navigate to the Explore menu in GA4, located on the left side of the dashboard.Here, you’ll find the raw data recorded by GA4. Select the ‘Blank Exploration’ report and create a new report. Step 2: Customizing the Report Once you create a new report, A dashboard of a customizable report will be available. You can name the report for future reference. In this example, I have named the report as “Full Page URL View Report”. You can also customize the date as per your requirement. Step 3: Add Dimension In GA4, dimensions describe the attributes of your data. For our purpose, the dimension is ‘Page Location.’Click the plus icon next to the Dimension Menu. In the pop-up, search for ‘Page Location’ and select it.The ‘Page Location’ dimension will then be added to your report, as shown in the screenshot below. You can double-click the dimensions or drag and drop them into the row section of the settings tab. Step 4: Selecting Relevant Metrics Follow a similar process to add Metrics to your report.In this example, I’ve chosen ‘Users’ and ‘Bounce Rate’ as the metrics.These metrics, combined with the full URL data, will provide a more comprehensive view of your website’s performance. Visualizing and Interpreting the Data With these steps, you can now view the complete URLs of each page in your GA4 report, which are not available in the default settings. This data will allow for a more detailed analysis of user behavior and site performance. Conclusion Accessing full page URLs in GA4 is crucial for a detailed and accurate analysis of your website. By following these simple steps, you can overcome the limitations of GA4’s default reporting and gain deeper insights into your website’s traffic and user engagement.