How to create a lead Form Ad from Meta Ads Manager Generating leads is a crucial part of marketing, and Meta provides an effective tool called Lead Ads to help businesses collect customer information without requiring users to leave the platform. In this guide, we will walk you through the step-by-step process of creating a lead ad from Meta Ads Manager. Step 1: Access Meta Ads Manager This is the primary tool for setting up and managing ads on Facebook and Instagram.To get started login to your meta business account.. Step 2 : Create a New Campaign Click on the Create button in the Ads Manager dashboard. Choose Leads as your campaign objective, since you want to generate potential customer leads. Click Continue to proceed. Step 3 : Configure Campaign Settings Name your campaign for easy identification. Then click to Next move to the Adset level. Step 4: Define Your Ad Set Name your ad set. Under Conversion Location, select Instant Forms Choose your Facebook Page where the ad will be published. Set your Budget and Schedule (daily or lifetime budget). Define your Target Audience based on location, demographics, interests, and behaviors. Select Placements (automatic placements recommended for best results). Click Next to proceed to the ad creation. Step 5: Design Your Ad Choose your preferred format: Single Image, Video, or Carousel. Write a compelling Primary Text, Headline, and Description. Select a Call-to-Action Step 6: Create the Lead Form Select create form under the instant form section And Name your Form, then choose form type, there is 4 form type More volume : More volume for easy submission, use a form that is quick to fill in and submit on a mobile device. Higher Intent : Higher intent for quality leads, add a review step that gives people a chance to confirm their information. Verified Mobile Number : A verified mobile number in the lead form type means that Meta requires users to confirm their phone number before submitting the form. This helps ensure that the phone numbers collected are valid and reduces the chances of receiving fake or incorrect data. Rich Creative : Rich Creative refers to visually engaging and high-quality ad assets that enhance the effectiveness of your lead ads. If you selected the form type, Then click next, Add an Introduction explaining your offer and what users can expect after submitting their information. Headline: This is the first thing users see at the top of the form. Make it clear and compelling. Description: Use this section to briefly highlight the benefits of signing up. Then click Next, then select the questions you want to ask. You can include custom questions tailored to your business needs.Use Conditional Logic to create a more personalized experience by showing different questions based on a user’s previous response.   This helps you collect more relevant and actionable data without overwhelming users with too many questions at once. Ask for contact information and additional personal details. This will be prefilled from their Facebook account. Then click Next,  There is an option to add a Privacy Policy link. It’s typically found near the end of the form creation process, In the Privacy Policy field, paste the full URL to your Privacy Policy page. Ensure this URL is publicly accessible and contains all required legal and compliance information. Then click Next, The final page Ending, The Create Form Ending Page is the final page users see after submitting their information through a Meta Lead Ad form. By customizing this page, you create a seamless transition from form submission. When someone complete the form they will get a final message stating that they successfully completed the form or if someone is not qualified to fill the form based on the conditions will have given, they will see a custom message regarding why they are not qualified to fill the form. Then click Create form, Double-check all ad settings, targeting, and form fields. Then publish the campaign. Anusha Ramakrishnan A digital marketer passionate about driving growth through creative strategies. I believe in the power of collaboration and innovation to create impactful digital experiences. Let's dive into the world of marketing together! LinkedIn Profile Share to Social Medias Sanoop Balan At the heart of my approach to Online and Offline Training is collaboration and creativity. I believe in fostering an environment where ideas flow freely and collective efforts lead to exceptional outcomes. Most Recent Posts All Posts GTM Search Console SEO Blogs SEO Training Structured Data Uncategorized How to Write an Effective Tagline For Branding How to Install Google Tag Manager on HTML Websites How to Configure Tag Manager for a WordPress Site without Plugin Category GTM (8) Search Console (2) SEO Blogs (14) SEO Training (10) Structured Data (1) Tags

How to Write an Effective Tagline for Branding A Powerful tagline can be the key to making your brand unforgettable. Some of the best taglines, like Nike’s “Just Do It” or Apple’s “Think Different,” can capture the essence of a brand in just a few words. If you want to create a tagline that relates to your audience and strengthens your brand identity, you’ve come to the right place.  In this blog, we’ll break down everything you need to know about taglines: What they are, why they matter, and, most importantly, how to create an impactful tagline for your business What is Tagline A tagline is a short term that memorably conveys your brand core’s message and value proposition. It should be simple yet powerful, making your brand recognizable while differentiating it from competitors. Taglines are found on websites, advertisements, product packaging, and more. The best taglines are clear, meaningful, and, most importantly, unforgettable. What’s the Difference Between a Tagline and a Slogan? While taglines and slogans are often used mutually, they serve different purposes. Tagline: Represent the brand as a whole, providing a long-term identity that remains consistent. Slogan: Used for specific marketing campaigns or product promotions and can change frequently. For example, Nike’s tagline is “Just Do It”, while they have used various slogans for different campaigns, such as “Hit the ball as hard as you can” for their tennis-focused ads. Why your Business Needs a Tagline? Not all businesses have taglines, but those that do can benefit greatly. Here’s why a well-crafted tagline is necessary. Boost Brand Recognition & Awareness A tagline serves as a quick and memorable connection between your brand and your audience. When people hear “Because You‘re Worth It,” they immediately think of L’Oreal. A memorable tagline ensures your brand sticks in the customer’s minds. Communicate your Brand’s positioning A great tagline communicates what your business does and why it’s unique. BMW’s “The Ultimate Driving Machines” instantly tell consumers that they are buying a high-performance vehicle. Create Positive Brand Association  A tagline can build trust, credibility, and emotion. Mastercard’s” There are some things money can’t buy. For everything else, there’s Mastercard” supports its brand as a reliable payment solution. Influence Purchase Decisions When customers are deciding between two brands, a strong tagline can support why yours is the better choice. How to Create a Tagline Creating a tagline requires creativity, strategy, and a deep understanding of your brand. Follow these steps to create a tagline: Step 1: Understand your Brand and Competitors Before brainstorming, conduct a brand audit. Identify your brand core values, unique selling points, and target audience. Research your competitor’s taglines to ensure your stand out. Step 2: Brainstorm Tagline Ideas Generate multiple tagline options. Experiment with: Rhyme Alliteration Double Meanings Short, punchy phrases For example, M&M’s “Melt in Your Mouth, Not In Your Hands” creatively highlights the product’s key feature. Step 3: Refine your list Narrow down your lsit to 3-5 strong candidates. Ask for feedback from colleagues, customers, or focus groups to determine which connects the most Step 4: Choose the best Option Make sure your tagline is legally available by searching online and consulting a trademark expert. You don’t want to invest in a tagline only to find out another brand owns it. Step 5: Implement and Market Your Tagline Once you have your final tagline, integrate it into your branding materials, websites, social media, and marketing campaigns. The Best Tagline Generators ChatGPT – An AI-powered generator for quick tagline ideas Shopify Tagline Generator – Generates options based on industry keywords Oberlo – Helps create catchy business taglines. Zyro – Provides a list of potential taglines based on brand characteristics 25 Inspiring Tagline Examples Here are 25 tagline examples from global brands: B2C Taglines Nike: Just Do It Apple: Think Different McDonald’s: I’m Lovin’ It Subway: Ear Fresh Disneyland: The Happiest Place on Earth  Walmart: Save Money. Live Better. L’Oréal: Because You’re Worth It Capital One: What’s in Your Wallet? Gatorade: Is It In You? BMW: The Ultimate Driving Machine B2B Taglines: FedEx: When It Absolutely, Positively Has to Be There Overnight GE: Imagination at Work Cisco: Bridge to Possible 3M: Science. Applied to Life. Microsoft: Be What’s Next Accenture: High Performance. Delivered. WeWork: Do What You Love  Slack: Where Work Happens Atlassian: Dream Big, Work Smart, Deliver Fast  There’s a Better Way to Grow Other Creative Taglines: Dollar Shave Club: Shave Time. Shave Money MasterCard: There are Some Things Money Can’t Buy. For Everything Else, There’s MasterCard. Staples: That Was Easy. Toyota: Let’s Go Places. De Beers: A Diamond Is Forever. What is a Catchy Tagline? A catchy tagline is: Memorable – Sticks in people’s minds. Simple – Short and easy to understand. Relevant – Reflects your brand’s mission and values Unique – Stands out from competitors Mohammed Shaheen Digital Marketing Executive A Digital Marketing Executive develops and implements online marketing strategies to boost brand awareness, drive traffic, and generate leads through SEO, social media, email campaigns, and paid ads. LinkedIn Profile Share to Social Medias Mohammed Shaheen At the heart of my approach to Online and Offline Training is collaboration and creativity. I believe in fostering an environment where ideas flow freely and collective efforts lead to exceptional outcomes. Most Recent Posts All Posts GTM Search Console SEO Blogs SEO Training Structured Data Uncategorized How to Write an Effective Tagline For Branding How to Install Google Tag Manager on HTML Websites How to Configure Tag Manager for a WordPress Site without Plugin Category GTM (8) Search Console (2) SEO Blogs (14) SEO Training (10) Structured Data (1) Tags Conclusion A good tagline has the power to define your brand and create a memorable effect. By understanding your brand’s core message and following a structured approach, you can create a tagline that connects with your audiences and strengthens your business identity. Whether you’re a startup or an established company, the right tagline can set you apart and drive customer loyalty.

How to Install Google Tag Manager on HTML Websites​ Are you a beginner or an Expert looking to improve your website’s tracking and analytics using GTM? Google Tag Manager (GTM) is a fantastic tool that makes it easy to manage various tracking codes on your website without needing advanced technical skills or coding. A single change in your website HTML Code will ruin your entire website and because of that many are afraid to make any changes on the website. Well by installing GTM in your website can save some trouble and tension when you need to implement any tracking mechanism or LinkedIn ad Tracking. In this step-by-step guide, I’ll walk you through the process of installing Google Tag Manager on your HTML website. By the end of this tutorial, you’ll have the power to enhance your website’s capabilities, track user interactions, and make informed decisions for your online presence. Step 1: Sign Up for a Google Tag Manager Account Before you can start using Google Tag Manager, you need to have a Google Tag Manager account. If you don’t already have one, you can easily sign up by visiting Google Tag Manager and following the sign-up process. Use your Google account to log in, and then create a new GTM account. If you don’t know how to create a Google Tag Manager Account, Read my previous blog on How to create a GTM account in simple steps. Step 2: Copy the GTM Code Once you created the account and the container you can see two snippets of code that you need to add to your website’s HTML.The first section of the code needs to be added to the <head> section of your HTML Page, and the second snippet needs to be added to the <body> section of the page. Step 3: Add the GTM Code to Your HTML Website Open your HTML website’s source code in a text editor or through your content management system.Find the <head> tag and paste the first snippet of GTM code immediately after the opening <head> tag. Find the opening <body> tag and paste the second section  of GTM code immediately after it. Save the changes to your HTML file. Step 4: Verify the Installation​ Once you copy pasted the Codes into the head and body section of the page,Go back to Google Tag Manager and click on “Submit” to confirm the installation. Remember you need to copy paste the code into each page of your website or else the tag manager won’t work.You can use the “Preview” mode in GTM to verify that the container is working correctly on your website.You can also use the Tag Assistant Chrome extension to verify that GTM is installed correctly. It seems nowadays the Tag Assistant is not working Properly if that is your case you can use https://tagassistant.google.com/ for testing.You are now successfully installed Google Tag Manager on your Website and are now ready to fire. Sanoop Balan SEO Expert and Analyst A marketer who never skips a double check, always share tips and insights with precision and never misses a chance to upskill, Because good enough is never Enough LinkedIn Profile Share to Social Medias Sanoop Balan At the heart of my approach to Online and Offline Training is collaboration and creativity. I believe in fostering an environment where ideas flow freely and collective efforts lead to exceptional outcomes. Most Recent Posts All Posts GTM SEO Blogs SEO Training Uncategorized How to Install Google Tag Manager on HTML Websites How to Configure Tag Manager for a WordPress Site without Plugin How to Create a Google Tag Manager Account Category GTM (1) SEO Blogs (2) SEO Training (5) Tags

Google Launches New 24 Hours View In GSC Google has now introduced a new 24 hour view to the search console Performance and reporting area which will help us to improve and analyze our Daily Performance of our keywords. Google Search Console has always been an invaluable tool for webmasters, marketers, and SEO professionals. With its performance reports, users can analyze key metrics such as clicks, impressions, and average position. However, a significant update now takes this functionality to the next level: the introduction of the 24-hours view on Google Search Console.This new feature, rolling out gradually, promises to revolutionize how we monitor content performance, enabling near-real-time insights into our webpages, search queries, and more. In this article, I will try to explain everything you need to know about the 24-hours view, its benefits, and how it can help you stay ahead of the fast growing field of digital marketing where every day data analysis is crucial for every business.  What is the 24-Hours View on Google Search Console? The 24-hours view is an enhancement to the performance reports in Google Search Console. It provides insights into data from the last 24 hours, with a minimal delay of only a few hours. This means that content creators and marketers no longer have to wait for days to see how their recent publications are performing on Google Search.Key metrics such as:ClicksImpressionsAverage Click-Through Rate (CTR)Average Position are now available with hourly granularity. This granular breakdown offers a detailed picture of how your content is interacting with your audience in real time Where Can You Use the 24-Hours View? The 24-hours view is available in all three performance report categories:1. Search Results: Monitor how your web pages are ranking and performing in Google Search.2. Google News: Track the reach and impact of your news articles on Google News. Why is the 24-Hours View Important? For years, marketers have relied on delayed performance data from Google Search Console to measure the success of their strategies. While the previous system worked well, the delay made it difficult to make timely adjustments. The 24-hours view addresses this gap by enabling quicker insights and faster decision-making for Webmasters and SEO Professionals How Does the 24-Hours View Work?​ The 24-hours view uses the same interface as the existing performance reports in Google Search Console. To access it:1. Open your performance report.2. Click on the 24-hours view option.3. Analyze the metrics across dimensions such as:Query: Which keywords are driving traffic to your content?Page: Which of your pages are performing best?Country: Where is your audience coming from?Device: Are users engaging with your content on mobile or desktop? 🕑 A new '24 hours' view with hourly data is coming to the performance reports in Search Console! Learn how the new view can help you stay on top of your site's most recent performance on Google Search https://t.co/wMvf18UxHK pic.twitter.com/jArCS0jVY5 — Google Search Central (@googlesearchc) December 12, 2024 Conclusion So, if you haven’t explored this feature yet, now is the time to log into Google Search Console and experience the power of real-time insights. For Detailed Information about the update visit the blog An improved way to view your recent performance data in Search Console. For more information about the latest updated and to become and SEO Expert Bookmark this Blog Sanoop Balan SEO Expert and Analyst A marketer who never skips a double check, always share tips and insights with precision and never misses a chance to upskill, Because good enough is never Enough LinkedIn Profile Share to Social Medias Sanoop Balan At the heart of my approach to Online and Offline Training is collaboration and creativity. I believe in fostering an environment where ideas flow freely and collective efforts lead to exceptional outcomes. Most Recent Posts All Posts GTM Search Console SEO Blogs SEO Training Structured Data Uncategorized How to Install Google Tag Manager on HTML Websites How to Configure Tag Manager for a WordPress Site without Plugin How to Create a Google Tag Manager Account Category GTM (7) Search Console (2) SEO Blogs (13) SEO Training (10) Structured Data (1) Tags

How to Verify Your Site Ownership in Google Search Console Most probably you heard about Google Search Console or GSC in your SEO Journey? Basically GSC is a free tool released by Google to Track and analyze your website user behavior in Google SERP. So, If you are looking on how to verify your site ownership using GSC in easy methods, Don’t worry I will be explaining about different ownership verifications available on GSC in this blog. Before that let me tell you what ownership verification is. GSC Site Verification is nothing but telling Google that you have full access to the domain and you are the authorized person to claim the Google Search Console Account. So now let’s talk about why Ownership verification is important for your SEO Activities. Why is Ownership Verification Important? As you know, While doing Search Engine Optimization for your website you have to analyze how your site is performing in Google SERP results. GSC helps site owners to analyse the interaction rate and impressions gained from google. Therefore it is always important to verify the ownership in GSC or else you will be missing some valuable insights about your site which will then help you to plan SEO strategies in future Step-by-Step Guide to Verify Site Ownership: Step 1: Access Google Search Console Go to Google Search console by entering the name in google search, Upon clicking you will be asked to Sign in to your Google account or create a new one if you don’t have an existing one. Navigate to Google Search Console and select “Add Property” to begin the verification process. On a general note, Properties is a search console term for identifying which website is connected and it represents a website’s data Step 2: Select Property Type Once you login you can see multiple options in property. Domain and URL prefix are the two types of properties available to get your website verified. Each property type has its own pros and cons, for example if you select the domain property every subdomain created within the domain will be automatically added to the newly created property where it is not possible in URL Prefix property where the exact URL will only be tracked. Step 3: Choose Verification Method Select the website you want to verify ownership for or add a new property if it’s not already listed. Then, choose one of the available verification methods recommended for your site. Options include HTML file upload, HTML tag, domain name provider, or Google Analytics verification. Step 4: Implement Verification Method Follow the instructions provided by Google for your chosen verification method. This may involve uploading a specific HTML file to your website’s root directory, adding a meta tag to your site’s homepage, or verifying through your domain name provider or Google Analytics account. Step 5: Verify Ownership Once you’ve implemented the verification method, return to Google Search Console and click the “Verify” button. Google will verify the presence and validity of the verification token or code. If successful, you’ll receive confirmation that your site ownership has been verified. It is always better to use Multiple Verification Methods which will help you to enhance the security of your website and a smooth flow of your data, if any of the verification fails due to any unforeseen issues like theme modification or any changes in your website code How to Verify Child Properties When you verify ownership of a parent property, any child properties you add will be automatically verified using the same method. This streamlines the verification process for subdomains or specific paths within your website. Which means if you verify examples.com using GSC, the subdomains  like blog.example.com will be automatically verified and start recording the data in your verified property Once you are verified, the Verification remains valid as long as the Search Console can confirm the presence and validity of your verification token using any of the methods explained above By implementing site ownership verification in Google Search Console, you can unlock a large set of actionable insights to optimize your website’s performance and improve the visibility in search results Sanoop Balan SEO Expert and Analyst A marketer who never skips a double check, always share tips and insights with precision and never misses a chance to upskill, Because good enough is never Enough LinkedIn Profile Share to Social Medias Sanoop Balan At the heart of my approach to Online and Offline Training is collaboration and creativity. I believe in fostering an environment where ideas flow freely and collective efforts lead to exceptional outcomes. Most Recent Posts All Posts GTM SEO Blogs SEO Training Structured Data Uncategorized How to Verify Your Site Ownership in Google Search Console How to Install Google Tag Manager on HTML Websites How to Configure Tag Manager for a WordPress Site without Plugin Category GTM (6) SEO Blogs (9) SEO Training (9) Structured Data (1) Tags